So, ABC has apparently been hyping a proposed new method to deliver ads to consumers without them noticing. For example, an ad might pop up on a TV, and then the show will cut in to the TV's picture. Brilliant! People won't even know that they're watching a commercial! Of course, the question would be: If all commercials are integrated into the programs, then they'll have to zoom into another show, and then zoom into its seamlessly placed add. And what if it's a period piece? ABC's "LOST," for example is set a couple years in the past now and all its flashbacks take place even further in the past.
says president of marketing Michael Shaw:
“We want to bring the audiences right to the commercial so they don’t feel they’ve gone into the commercial."
At least one advertiser is smart enough to (sort of recognize that this won't work:
"Shari Anne Brill of ad agency Carat USA, who watched the presentation, remarked afterwards that the examples presented "an interesting idea," but she wondered whether the shows' "writers and producers will help them pull this off. ... I imagine more powerful producers would say, 'No way, Jose.'""
You know why they'd say "No Way Jose?" Because they wouldn't be able to tell a fucking story! Sure, breaks are annoying, and they might cause pacing problems with the action, but at least you can tell a story about a bunch of people stranded on an island without needing them to walk by a TV every god damn 15 minutes. And you know what? ABC has a show with that very set up.
Commercials are enough of an annoyance already. Don't make it worse by invalidating the dramatic value of our entertainment by having John Locke talk about how he's not only in tune with the island, but also in tune with tastey Apollo Chocolate.
says president of marketing Michael Shaw:
“We want to bring the audiences right to the commercial so they don’t feel they’ve gone into the commercial."
At least one advertiser is smart enough to (sort of recognize that this won't work:
"Shari Anne Brill of ad agency Carat USA, who watched the presentation, remarked afterwards that the examples presented "an interesting idea," but she wondered whether the shows' "writers and producers will help them pull this off. ... I imagine more powerful producers would say, 'No way, Jose.'""
You know why they'd say "No Way Jose?" Because they wouldn't be able to tell a fucking story! Sure, breaks are annoying, and they might cause pacing problems with the action, but at least you can tell a story about a bunch of people stranded on an island without needing them to walk by a TV every god damn 15 minutes. And you know what? ABC has a show with that very set up.
Commercials are enough of an annoyance already. Don't make it worse by invalidating the dramatic value of our entertainment by having John Locke talk about how he's not only in tune with the island, but also in tune with tastey Apollo Chocolate.
1 comment:
Eventually I'm going to stop watching TV entirely and just read books. No commercials in books.
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